Computers in Libraries, Day two

Keynote:

Three Keys to Engaging Digital Natives: Michelle Manafy, Free Pint Limited

In my day . . .

·         Digital Natives are those who grew up with nearly ubiquitious internet access and speak the language, vs us digital immigrants

·         By 2018, they will have tranformed the workplace and changed expectation

·         They have hidden advantages that allow them to learn and work in ways that we cannot, so we should leverage their worldview and engage them

·         Communal generation, readily share all aspects of their lives

·         TakingITGlobal social network for civic engagement

·         Users can and will become your greatest advocates through their usual channels

·         This generation is interested in knowledge sharing, not knowledge hoarding

·         Quirky.com: submit your killer idea...social product hub. The influencers also earn money from products brought to market. Realtime market feedback..buzz created long before comes to market

·         Localmotors new american car company, crowdsourced open community process. Actually produces cars via open plans

·         ProPublica reporting network, collaborative journalism Systemetizes crowdsourcing

·         Digitalkoot from Finland...access to cultural heritage, play games to improve searchability and usability of the site; post scores to facebook and autopublicize the content and recruit new users

·         Kids have a totally different view of currency, would easily take their allowance n paypal or online music credits

·         Pbs digital nation project, user stories and feedback incorporated into the documentary as it is being made. Six word story about how living digitally has changed their lives

·         State Library of Victoria has lots of examples of interaction

·         Library of Birmingham reenvisioning the library, building a new one, and engaging with their users along the way

1.       public opinion not private lives

2.       knowledge sharing not knowledge hoarding

3.       interactions not transactions

Forthcoming book:  Dancing With Digital Natives

Learning from Inspirational Libraries: Marshall Breeding

All photos of libraries, mostly in other countries, he has a database of 26,000 library photos but I can’t find any evidence that he displays on the web publicly, alas.

Organizational Intelligence: Scott Brown and Sabrina Pacifici

·         Proactively stalking people in your organization, searching for clues: where are the champions, who owns what web properties.

·         Email forwarding gives you clues, who forwarded and what they said.

·         If you use URL shorteners, it will track hits by it

·         Finding the pulse... Where and what are the conversations? Finding the pain as well.

·         Who is passionate about the topic. Who's contributing content.

·         If you are nonthreatening and aligned neutrally you'll get more questions and can act as a bridge in the organization.

·         Beyond the org chart... Who needs content? Easy allies.

·         Linkedin sharing can reveal a lot

·         Visibility and openness....who else should know about us?

Adapting Best Practices for Strategic Alignment in the New Hybrid Library: Janel White & Hannah Somers, NPR Manage the image of your projects... Be aware of other projects going on and embed yourselves. Adopt the same accountability models.

Center for Homeland Defense and Security Naval Postgraduate School Jodi Stiles and Greta Marlette

Mobile Programs for the Enterprise

NASA Goddard space flight center library

Moving beyond the walls of the library, a huge campus

Mobile librarian service...three month pilot program

Met w building managers to find candidates for the program, with high foot traffic and wifi...visibility is key

Danielle Pollock, Sandia National Laboratories

·         Got every ereader available, primarily for PDfs

·         Ipad ranked highest overall, kindle dx did well

·         Security review of all devices

·         Defined process for evaluation and approval

·         Support users reading on smartphones

·         Recommendstion numbet five, do not implement a device lending program, the staff time is significant No one device works for all users They're really single user devices

Getting to the Eureka! Moment

Julian Aiken Yale Law Library

More of a comedy routine than a learning session, but he is the guy who lends out his dog at Yale.

Tuesday Evening Program was hilarious, as usual. Two points from Stephen Abrams:

·         More library cards than drivers licenses in the United States

·         More library branches than Starbucks and McDonald’s combined

Apparently I’m going to have to fact-check that one for Dave K.