CIL2010: Making It Happen: Getting Things Done

Ken Haycock, Director, School of Library & Information Science, San Jose State University (totally online MLS program)

If you don't PROMOTE yourself, you are doomed to DEFEND yourself.
Two parts: time management and influence.

Evidence-based librarianship - applying what we know.

The curse of low expectations. People don't complain about us, so everything is peachy, right? Death by opportunity - we have so many options, so many directions we can go in, that we need to be more strategic in what we do.

Leadership is a process of social influence through which one person is able to enlist the aid and support of others in accomplishment of a certain task.

Power is possession of control, authority or influence over others.

Influence is the act of producting an effect without apparent influence of force or direct exercise of command.

TRUST is the most critical component of relationships! Most people are filled with self-doubt, and leadership is based in self-confidence. Trust = character, competence, confidence, credibility, and congruence

Advocacy: based on respect, connecting agendas, recognize that people do things for THEIR reasons, not ours. Figure out what their reasons are. Advocacy isn't talk - talk is not influence.

The trust that libraries use is “spray and pray.” We send stuff out in as many directions as possible and hope something sticks. Public relations is all about us. Marketing is not public relations and publicity. It’s finding out who your users are, what the need, and how we can meet those needs. Advocacy instead is getting the message out. We need to stop talking about libraries and start talking about the actual issues in our communities–all the places that we have evidence to show that we make a difference in our communities.
The single biggest influencer in advocacy efforts is connecting to the values of your customers.

Universal Principles of Advocacy

• Reciprocation (feel obliged to return favors)
  
• Authority (look to experts)
  
• Commitment/Consistency (with commitments & values)
  
• Scarcity (less available more we want it)
  
• Liking (more we like more we want to say yes)
  
• Social Proof (what others are doing)