Jim DelRosso, Web & Digital Projects Manager, Cornell University
http://digitalcommons.ilr.cornell.edu/
Librarians can build online communities around their digital collections in the same way they build physical communities around their physical collections. Makes the Library SUSTAINABLE!
Interest leads to a sense of ownership - it's theirs on some psychological level, helps people have to have an investment in the Library.
Interest: what users want AND what they need. What do we do when these two things differ?
Larger scale reference interview = Assessment. Turn outcome-based assessment into successful marketing.
Use Google Analytics to dig deeper into how user audience interact with collections.
Allow for user-created content - really creates a sense of ownership. Also user-sponsored content, and user-organized content. More than a traditional repository. Faculty pubs is user-created content!
River Campus Libraries - browse new titles (http://www.library.rochester.edu/ scroll down)
Develop a sense of investment - creates superusers that interact directly with the collection. Will also interact more directly with librarians, and with each other. Investment starts to look a lot like community.
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