Thursday, May 24, 2007

Copyright Utopia, Day 3 - Technological Alternatives Panel

Transforming Copyright: Technological Alternatives
Kimberly Kelley (moderator), Karen Coyle, Laurence Roth, David Sohn
  • DRM (digital rights management) has been market failure because consumers not happy with digital controls
  • not all technical protection is bad; some protection is important, useful, needed
  • files today will outlive software needed to open them
  • technology does fail: not if, but when
  • when technology fails in regard to DRM, there is nothing that can be done
  • users need to explicitly know what they can and cannot do under DRM of each individual file; shouldn't have to discover limitations when they are stopped trying to do something not permissible
  • we should be informing people every time they access something of the copyright that applies: holder, date enacted, uses permitted
  • possibly include copyright in metadata of MARC records
  • DRM likely to remain part of copyright landscape
  • if public understands DRM, they will exert pressure on DRM developers for more choice and flexibility
  • DRM developers need to contribute by making infringement unattractive not technologically impossible
  • DRM has collateral impact: privacy - data collection questions; computer security - are necessary downloads/installations safe
  • DRM must have transparency/disclosure, both initial and ongoing
  • not all DRM systems raise problems in all areas
  • if more files are available DRM-free (iTunes songs), will public have enough information to make informed decisions?
  • similar to DRM are digital watermarks
  • almost all TV broadcasts have digital watermarks
  • Photoshop has digital watermarking capability
  • watermarks provide persistent digital identity with embedded metadata defining origin, use permissions
  • watermarks can be made resistant to standard content processing techniques
  • watermarks used for copyright communication, copy protection, monitoring, filtering/classification, authentication/identity, media serialization & tracking, asset/content management, rights management, remote triggering, linking/ecommerce
  • digital watermarks similar to automobile VIN
  • work as compliments to DRM
  • could possibly help identify data leaks
  • would help in identification of future born-digital orphan works
  • ancillary copyright violations could (and should) be accounted for by digital watermarking (accidentally filming Disney movie in background of home video of child's birthday party)

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